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Canadian ads take on issue of child soldiers
These simple yet powerful ads by Canadian agency John St. for HelpChildSoldiers.com hit the target dead center. The print posters, via Ads of the World, appearing in Toronto and elsewhere, show...
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Canadian spots celebrate wonders of bacon
The Republic of Bacon? Isn't that another name for Bavaria? Apparently not, as ad agency John St. gets faux nationalistic and deep fried for the Maple Leaf Bacon brand in several spots (posted below)...
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TV spots fool Canadians into eating broccoli
The Television Bureau of Canada has been blowing its own horn after revealing that a campaign by Toronto agency John St. was a hoax. Excuse me, an experiment. The ads (one below, two more after the...
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War Child holiday gifts less awful than most
"Bad gifts can't save lives. War Child gifts actually do." That's the message of this spot-on Canadian campaign from ad agency John St. in Toronto. War Child presents are for those in extreme need in...
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If Ad Agencies Planned Kids' Birthday Parties
You'll enjoy this. Canadian ad agency John St., with a little help from Arcade Fire, put together this mock case study for one of its greatest marketing triumphs: Making Chelsea Bedano's 8th birthday...
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Zombies Now Being Cast in Commercials for Yoga Centers
I must admit, my first thought while watching this ad for a Vancouver yoga center was: "Oh great, more f*cking zombies." Well, ad agency John St. must have seen that kind of snark coming, because they...
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John St. in Toronto Shifts Entire Focus to Catvertising
John St., the Toronto agency that brought you last winter's wonderful Pink Ponies case-study video (showing how they made an 8-year-old's birthday party a success in an already cluttered birthday...
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Kill Them With Kindness, Says War Child's Fantastical New PSA
If bullets were crayons, grenades blew bubbles and land mines exploded into picture books, kids in war-afflicted areas would be doing a lot better. Pollyanna-ish as that may sound, this PSA for War...
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Buyral: When Your Video Absolutely, Positively Has to Go Viral
Clients are obsessed with it—how do you make a video go viral? Now, there's a simple, foolproof solution. Just call Buyral, the pioneer in getting children, interns, the elderly and an increasingly...
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Man to Hitchhike Mostly Naked Across Canada for Charity (and an Underwear Brand)
Starting Wednesday, a walking, talking, pants-less billboard named Mark McIntyre will begin hitchhiking mostly naked across Canada. He will make the journey from Vancouver, British Columbia, to Truro,...
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No One Cares About Your Stupid Ad Awards, Especially Not Your Kids
Ha, ha, dumb advertising people, no one in his or her right mind cares about your lame industry awards! Ad agency John St. does a great job of communicating that message in these awesomely acted,...
View ArticleWPP Buys Canada's John St.
WPP Group has acquired Canadian agency John St. for an undisclosed sum. The Toronto-based boutique had unaudited revenue of about $13.6 million at the end of 2012, according to WPP. The shop opened in...
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Stolen Babies and Home Abductions: This Agency's Prankvertising Is Absolute...
No one is better than John St. at lampooning the absurdities of the advertising business. First, the Toronto agency parodied case studies, then catvertising. Now, it sets its sights on the latest...
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The Best Video Ever About the Sheeplike Insanity of Real-Time Marketing
Ever feel like real-time marketing is all about being first, and not about being good? You're not alone. John St., the Toronto agency that regularly produces scathing parody videos about the ad...
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It's Funny When Celebs Read Mean Tweets. Here's What Happens When Kids Read Them
"Celebrities Read Mean Tweets" is one of Jimmy Kimmel's most popular segments. It's been spoofed here and there—even by ad agencies. But now, Canadian agency John St. takes the theme in a bit of a...
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John St.'s Latest Merciless Satire Just Destroys the Dove Style of Marketing...
The trend toward female empowerment ads—or so-called "femvertising"—has been largely celebrated both within and outside the ad industry, with brands like Dove and Always earning plaudits and prizes...
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This Darkly Clever Billboard for a Funeral Home Leaves Toronto Motorists Aghast
This billboard, which went up this week next to the Gardiner Expressway in Toronto, is provocative in the extreme—blatantly urging drivers to text and drive as a way of drumming up business for the...
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Here's a Creative Director's Worst Possible Reaction When Critiquing Your...
Here's a fun little promo for the Miami Ad School's Toronto location, showing a portfolio critique that seems like good news at first for our young hero being interviewed—but soon the truth becomes...
View ArticleNewsweek Media Group’s Publisher and Finance Director Resign Amid Reports of...
Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and...
View ArticleStella Artois Makes People Wait for Water in Extension of Water.Org Super...
AB InBev's Stella Artois was early out of the gate releasing its full Super Bowl ad from Mother, which starred Matt Damon and highlighted the brand's Water.org partnership. Now the brand is rolling out...
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